BURNGREAVE firm Bag It Don't Bin It has taken a leaf out of New York's book with a new series of products emblazoned with the message I Love Sheffield.
The printed, natural cotton eco-bags and eco-backpacks mimic the iconic I Love New York T-shirts.
Julia Gash, the businesswoman behind the bags, says they are ethically sourced and made from sustainable crops, without the use of harmful chemicals, and printed with environmentally-friendly inks.
She said if Sheffielders use them instead of plastic bags for shopping they could cut their carbon footprint from over 25kg of CO2 per year to 0.6kg.
She said: "We produce genuine, ethically sourced and eco-friendly bags for companies and organisations all over the country, which come out of our factory in Burngreave.
"Yet in Sheffield we kept on seeing people with supposed 'bags for life' which were made of plastic and were therefore environmentally damaging.
"This inspired Bag It Don't Bin It to come up with a better solution - a genuine, ethically-sourced, eco-friendly bag for the people of Sheffield."
Council leader Paul Scriven said: "This bag really sums my whole attitude to the city, I love supporting local business where I can, I love helping to improve Sheffield's environment and of course I love Sheffield."
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