This just goes to show that Coke have more money than sense.
They will have large teams of marketeers on huge salaries who were not quick enough to purchase the URL themselves, to me that is tough luck and Steve Ash deserved to be paid for his f
oresight, am i right in thinking it is nearly 3 years since Coke Zero was launched and also if they wanted the URL so badly why when you visit www.cokezero.co.uk do you not find any content.
Web domain registration is surely a first come first serve service. Many a time I have been slow to react to a web name only to find someone else has already been quicker that i to register it, if i then wanted it I would have to buy it from them.
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