When Californian Tim Hart arrived in Sheffield he discovered the place reminded him of home...
The city may be a long way from the American west coast, but the artisan food scene is just as vibrant as it is in San Francisco, claims Tim.
And that discovery has inspired him to develop his own innovative brand of biscuits – which he launched last week at the Moor Market.
I Heart Bikkies are not your standard milk chocolate or jam cookies, but sophisticated flavours: think Mexican dark chocolate and whiskey walnut chunk; orange-scented almond and hazelnut; or rum-infused raisin and jumbo oat.
And Tim is not content with average ingredients, he has sourced single-origin chocolate, sweet organic butter and local freerange eggs.
“I got my start making pastries in cuisine-obsessed San Francisco, home to famous sourdough breads and birthplace of the American artisan food movement,” he says.
After gaining experience as a pastry chef, he moved into food marketing and development, then took time out as a musician in Ireland.
But last year he settled in Sheffield – and was excited to discover that the growing artisan food culture had rekindled his interest in food.
“I started discovering independent producers and farm shops… and the Moor Market,” he says. “And at the same time I was developing these gourmet biscuits for grown-ups, with a bit of a twist here and there.”
Based at the Regather Works, he has pushed the boundaries to discover unexpected taste combinations. And the new line was finally unveiled during a pop-up preview day at the Moor Market.
“The reaction has been brilliant,” he says.
“I’ve been promoting other people’s businesses for years, so it’s a joy to be back hands on.”
For more details see www.iheartbikkies.com