Sheffield United look set for permission next week to continue their push into the housing market.
The club is seeking council approval to attach homes to its Bramall Lane ground as part of a business masterplan designed to help drive success on the pitch.
Last February it was told it could build 52 apartments at the corner of Shoreham Street and John Street; now it has won council officer backing for 39 one and two-bedroom apartments at the corner of Shoreham Street and Cherry Street.
Planners say two proposed blocks of four and five storeys on land currently used for car parking are well designed and represent a sustainable form of development in a prominent location.
“The scale, massing and appearance of the development respond positively to the context of its surroundings and is of similar height and appearance to the approved studio apartment scheme at the opposite end of the ground,” says a report to councillors, who will make the final decision next Tuesday. Proposals for 22 parking spaces are deemed acceptable.
An objection has been lodged by local Green councillor Rob Murphy who is concerned about overdevelopment and the blocking of light on to Shoreham Street.
He also raises the issue of an area of houses and bungalows being “gradually infiltrated” by apartments and student accommodation.
On behalf of United, planning consultants Turley Associates say: “The proposals are part of a masterplan to create a sustainable business mode to support the club’s objective of returning to the Premier League.” The housing projects follow the creation of the Business Enterprise Centre off John Street.
Plans for 12 houses through the proposed redevelopment of the former Barkers Furniture Centre between Dodd Street and Trickett Road, Hillsborough, are being recommended for council approval on Tuesday, despite 32 letters of objection.
In particular, protesters warn of exacerbating parking problems. The location is in a parking permit zone.
Planners say the development would have no off-street parking, but is designed to be ‘car free’ and no permits would be issued to residents.