The £250,000 deal with Asda is a further boost for Binghams, which has been trading with the supermarket group since 2008.
“We have a fantastic relationship with Asda, its commitment to providing local suppliers with opportunities and the tools to grow is one of the reasons we’re still here today,” said owner Peter Moon.
Bingham supplies all the big supermarkets with its premium potted beef, beef spread and beef and tomato spread, and sales have grown on the back of expansion in the north east and north west.
When it comes to fresh, chilled potted beef, Sheffield dominates the UK market thanks to Binghams and Sutherlands, another traditional Sheffield name that is still being produced in Kiveton, as part of the Greencore group.
In the longer term, there is the possibility of Binghams moving from Crookes to bigger premises. With this in mind, planning permission has been secured for eight houses on the Western Road site.
Any redevelopment is on hold, though. “When there is a business case for moving, then we will, but we are in no rush,” said Peter. “We think there is still capacity for growth at Western Road. The team is full of ingenuity and they are always looking at increasing our output.”
And Binghams will certainly be still in Crookes for its centenary celebrations next summer.
Peter Moon said: “My heart has been in this business for many years and it’s an amazing feeling to be running it with Stella as we approach this amazing milestone.”