Asda consults shoppers over controversial name of new Sheffield Mosborough store

Asda is consulting over the name of its Sheffield Mosborough store.
Asda is consulting over the name of its Sheffield Mosborough store.

A new Sheffield supermarket could be rebranded – following complaints about its controversial name.

Asda opened a new superstore on Beighton Road East, Drakehouse, in March – calling it Asda Sheffield Mosborough after the Sheffield Council ward it is located close to the border of.

However, shoppers were quick to complain – pointing out the store is nearly a mile-and-a-half from the village of Mosborough.

Now Asda is holding a vote on Facebook asking shoppers what the store should be called.

An Asda spokesman said: “We’re always listening to customer feedback, which is why we’re asking our Facebook fans in the local area to decide whether we should change the store name.

“The store is in Beighton Road East, near to Crystal Peaks retail park.

“Although it’s in the council ward of Mosborough it’s away from what most people think of as the Mosborough area.”

Steve Ryan, who has just taken over as the new manager at the store, said: “I’ve listened to the feedback from colleagues, customers and other people I know who say we’ve got the name wrong.

“I think it’s a great idea to get our customers to vote and I’m really looking forward to hearing what the local community decide.”

The four options up for consideration are Asda Sheffield Crystal Peaks, Asda Sheffield Drakehouse, Asda Sheffield Beighton Road or keeping the name Asda Sheffield Mosborough.

Customers are asked to vote before Tuesday by commenting here.