Backing sees Assured gear up for national expansion

Assured Fire and Security 9.9.11  ..... Simon Stokes MD of Assured with Keith Williams of UK Steel Enterprise and satff l-r: Wayne Gibson, Lee Allen, Simon Ormrod, Gavin Pennington
Assured Fire and Security 9.9.11 ..... Simon Stokes MD of Assured with Keith Williams of UK Steel Enterprise and satff l-r: Wayne Gibson, Lee Allen, Simon Ormrod, Gavin Pennington

Dinnington based fire security services specialists Assured Fire and Security has been given the green light to go for a national expansion plan thanks in part to a £50,000 loan from business finance company UK Steel Enterprise.

Assured Fire and Security received the finance that will enable continued growth and expansion in line with its five-year business plan.

Managing Director Simon Stokes says the loan will assist the company to increase turnover in the next five years to £15 million. It will also help the company to quadruple its workforce to almost 200 once the nationwide expansion is complete.

Mr Stokes said: “The loan from UKSE is vital to our growth plans and we are delighted to have that level of confidence shown in us by our new investors. We are an ambitious company and aim to become one of the largest independent fire and security companies in the country in the next five years.

“Our growth plan calls for the acquisition of companies in major industry growth areas such as London, Manchester, Birmingham, Glasgow and Newcastle. We even have plans to further develop our overseas works and develop Assured as an international brand, so this financial boost could see what was once a sole trading company become a global brand,” said Simon Stokes.

UKSE is the wholly owned subsidiary of Tata Steel. It provides business finance to a wide variety of companies to encourage business growth and job creation in areas affected by changes in the steel industry. The business investor works in various steel industry areas across the UK providing finance to small and medium sized businesses. It also runs a number of innovation centres that provide office and operating spaces for small businesses.

Keith Williams, UKSE’s Regional Manager for Yorkshire, Humberside and the Midlands, says Assured Fire and Security is a perfect fit for its own business plan which supports growth and enterprise in its target areas.

He added: “Assured Fire and Security represent the perfect client for us, when it comes to making an investment. Simon has a solid management team and we like the company’s approach to new enterprise, its ambition and growth prospects. The company has a clear vision for the future and importantly for us it is one that will play a role in the regeneration of not only South Yorkshire but other regions as well. We are delighted to be a partner in the growth of Assured Fire and Security,” said Keith Williams.