Booking in for festival

Luke Johnson
Luke Johnson

MADE: The Entrepreneur Festival is joining forces with Off the Shelf: Festival of Words to bring some of the UK’s best known entrepreneurial business writers to the city.

The first to be announced is Luke Johnson who will kick off the MADE Festival on September 21 talking about his new book Start it Up - which explains how running your own business is easier than you think.

Luke is one of Britain’s most successful entrepreneurs, chairman of Risk Capital Partners and the former Chairman of Channel 4 Television. Luke also writes a weekly column for the Financial Times and wrote for the Sunday Telegraph for eight years.

He was Chairman of PizzaExpress during the 1990s and is currently an owner and chairman of Giraffe restaurants and Patisserie Valerie. He has also owned companies in recruitment, dentistry and retailing.

Start it Up compresses two decades of Johnson’s hard-won business experience to inspire and guide everyone about to set off for life as an entrepreneur. Johnson reveals the realities of running your own business and tackles the crucial issues: finding the right idea, sourcing capital, and extracting the best from the people you meet on the way.

Luke Johnson said: “I am looking forward to speaking at the MADE Festival in September, and to share with the audience the agony and the ecstasy of running your own show. The event is an excellent initiative, and I applaud the idea of getting hundreds of entrepreneurs together to swap war stories, advice and network.

“My new book, Start It Up, is published a few days before the event. In it I offer advice and encouragement to anyone who runs their own business or is thinking of starting one.”

Also set to appear is David Erdal who has worked for 20 years in transferring ownership of companies to all their employees. David will appear at MADE on Thursday 22nd September.

His recent book “Beyond the Corporation: Humanity Working” shows why companies owned by those who work in them are so successful at creating wealth and happiness – much more so than conventional competitors.

Cllr Helen Mirfin-Boukouris, Cabinet Member for Business, Jobs and Growth at Sheffield City Council, said: “I hope that this will be the beginning of an exciting collaborative relationship between these two successful Sheffield festivals.

“Off the Shelf is planning a number of specials which will take place throughout the year in order to broaden its reach and access new audiences. Through Off the Shelf I look forward to welcoming these fantastic business writers to the city in September.”

The MADE Festival, which is run by Creativesheffield and Marketing Sheffield, underlines the growing importance of entrepreneurs and enterprising people to the growth of the UK economy and provides a platform for start up businesses and global brands to be inspired, share ideas, meet investors, mentor and influence future policy.