City’s Food Festival is appeal for backing

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Business leaders are being urged to pick up their knives and forks and get stuck into backing Sheffield Food Festival, the city’s biggest crowd-puller of the year which will be dishing up a taste of the thriving local independent food industry this month.

Sponsor cash is needed for the not-for-profit, free event being staged May 24-26 to showcase all that is great about local food and drink and now in its fifth year. “This city has a very strong independent food industry that gives us a quirkiness, variety and flavour,” said Festival champion Niki Baker, head of Eat Sheffield. “That’s what visitors will see when they come to the festival. But we have a very small budget and no public funding; we rely heavily on the support of local businesses and we are still looking for a few big names to get involved. City centre security for the event costs over £10,000 and the cost of the marquees, water and lighting supplies adds up to £25,000.

“We need the big corporates to see the value of what we are doing - and the importance of the local food industry.”