Cultural event with a difference

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Firms are being invited to a business event with a difference – as trade and academic experts share their knowledge against a backdrop of traditional Chinese music, food and fitness.

The Taste of China event will feature Chinese music, an authentic buffet, and fitness and meditation sessions, alongside interactive workshops and informative presentations.

It will take place at the University of Sheffield’s Octagon Centre on July 28 between 5pm and 8:15pm.

Jointly organised by South Yorkshire International Trade Centre (SYITC), UKTI, the China Britain Business Council, the Confucius Institute and the University of Sheffield, the informal event will give guests the opportunity to build up their awareness of culture and industry, as well as explore Chinese business dining etiquette and Taiji and Chinese meditation.

Nick Patrick, head of international trade at SYITC, part of Sheffield Chamber of Commerce, said: “The rapid development of China’s economy continues to provide UK businesses with great opportunities.

“However, lack of knowledge of the Chinese language, business cultures and the market can be major concerns for UK businesses. This interactive event will feature a host of experts ready to help overcome these obstacles, while showcasing the city’s strong links with and understanding of China.”

Guests will also be able to learn about the University’s GREAT Ambassadors (China) Scheme, which links UK organisations seeking to develop business opportunities in China with Chinese speaking students who have a knowledge of the language and culture. The event will include a buffet, fitness and meditation sessions.