A Sheffield-based inventor is helping diners to enjoy oodles of noodles - after he created a new utensil to help diners to eat Pot Noodles more easily.
Designed by city-based engineer Valdis Krumins, the NoodVamp is a detachable silicon spoon cover that allows consumers to enjoy both noodles and the soup at the same time which helps to avoid those pesky slide-off-spoon moments.
He initially designed it almost a decade ago and tried to raise the money needed to produce the NoodVamp through crowdfunding websites but was short of reaching his required target.
But two months ago bosses at Pot Noodle discovered Valdis’ creation and approached him to help make his noodley dreams come true as part of their ‘You Can Make It’ campaign.
The company provided the necessary backing to get the product mass-produced.
Valdis said: “I designed the NoodVamp in order to give people a simple way to eat their favourite meals without the hassle of switching between fork and spoon, and eliminating noodles spilling all over the place.
“With the help of Pot Noodle, my dream of producing the NoodVamp has come true and can now be shared with the rest of the country.
“I cannot wait for noodle lovers to experience eating with ease.”
Pot Noodle’s ‘You Can Make It’ initiative is aimed at encouraging consumers to follow their dreams and is offering backing to turn it into a reality.
Monique Rossi, marketing manager, said: “In a world where vloggers, bloggers and entrepreneurs are full-time jobs, young Brits have the world and its many opportunities in the palm of their hand.”