Family firm set to mark centenary

Stella and Peter Moon from Binghams, with, centre, l-r, Asda's Katie Denton, regional operations manager Lindsay Goldbrough and Carla Gillott, pictured after clinching the �250,000 deal
Stella and Peter Moon from Binghams, with, centre, l-r, Asda's Katie Denton, regional operations manager Lindsay Goldbrough and Carla Gillott, pictured after clinching the �250,000 deal

Tucked away in the backstreets of Crookes, a traditional family business is preparing to celebrate its centenary.

And potted beef specialist Binghams has plenty to celebrate.

One hundred years after Charles Bingham began producing the first beef spreads from his home in Heeley, the firm is going strong from the premises it has occupied in Western Road since 1934.

Sales are rising by 10 per cent a year - and will be boosted by a £250,000 deal with Asda.

Now in the hands of Peter Moon and his wife Stella, Binghams’ potted meat has become something of a Sheffield institution.

“It’s popular because it’s a great taste, and it’s a generational thing,” says Peter.

“People who maybe haven’t had it for a while see it and it reminds them of their youth, typically when they used to have it on their sandwiches at their grandmother’s on Sundays. People try it again.

“We have recaptured a lot of ex-customers. There’s a big emotional attachment.”

Pride is taken in the fact that only British beef is used in a simple recipe developed by Charles Bingham, who, before concentrating on potted meat, started his career with brother Walter as a yeast and meat dealer, pedalling the wares on push bikes.

Thirty-five year after setting up the Crookes operation, Charles Bingham sold the business to the Samworth Brothers, who sold to Northern Foods 13 years later, But the company has been in private ownership again since 2007 as a result of Peter, then general manager, buying it with his wife.

Twenty people work at Western Road, most with at least ten years service. “It is a very, very focused business tucked away in Crookes,” says Peter. “It has been a good steady growth, overall by 10% a year.”

Initial proposals to celebrate the centenary next summer is to have a Binghams festival day and to raise money for a local charity. “It will probably be on a Saturday with live music. People can come along and have potted meat sandwiches and tea and there’ll probably be a bouncy castle for the kids.

“We’ll remind people we have been in the area for 100 years.”