Former Owl Steve heads Blades commercial team

STEVE COAKLEY SHEFFIELD UNITED.  7.11.11'PIC : MARTYN HARRISON'''© BLADES SPORTS PHOTOGRAPHY, 66 THE PARK,'WOODLANDS, DONCASTER DN6 7RN'TEL : 01302 727 320 MOBILE : 07973 745 937''.
STEVE COAKLEY SHEFFIELD UNITED. 7.11.11'PIC : MARTYN HARRISON'''© BLADES SPORTS PHOTOGRAPHY, 66 THE PARK,'WOODLANDS, DONCASTER DN6 7RN'TEL : 01302 727 320 MOBILE : 07973 745 937''.

SHEFFIELD United have a new commercial director who used to work for Sheffield Wednesday.

Steve Coakley has joined the Blades from Rotherham United where he had been in a similar post for two-and-a-half years.

Previously he was at Derby County for 12 years and he was commercial manager at Hillsborough for five years.

The 35-year-old former Derbyshire Schools footballer, who lives in North Derbyshire, said: “It was a wrench to leave the Millers – particularly with all the excitement of a new stadium for next season. But Sheffield United is a fantastic opportunity.

“It is a club with enormous potential in a region that loves its football

“It is great to renew acquaintances in and outside the club. I’d like to think I am a familiar face in the Sheffield community which should help me play a part in the rebuilding of the Blades.”

Sheffield United chief executive Julian Winter said: “Steve will be vital in driving the club’s commercial activities. He is well-known in the Sheffield area and is a valuable addition as we strengthen our off-the-field team at Bramall Lane.”