Sheffield-based motor retailers The Gilder Group have acquired Peter Brooks Honda for an undisclosed sum.
The deal sees the group, which owns 11 Volkswagen, Audi, SEAT and Volkswagen Commercial sites across South Yorkshire, North Derbyshire and Lincolnshire, take ownership of Peter Brooks’ two Honda retail sites on Chesterfield Road, Woodseats in Sheffield and Doncaster Road, Rotherham.
Garry Scotting, chief executive of The Gilder Group, said: “In our second acquisition of 2011, we have added a new franchise and a popular brand to our existing retail portfolio.
“As we continue our planned growth strategy, this latest acquisition will see our current turnover grow to around £200 million and we’ll welcome 58 new members of staff to bring us to just under 600 employees.
“Both of the new sites are within optimum drive-time of our head office at Meadowhead Sheffield and the Honda ‘Power of Dreams’ marque sits very comfortably alongside our current brands.
“We plan to invest and develop the two sites over the next few years to enhance the service offered to customers and facilitate a seamless transition into The Gilder Group portfolio.”
In January, The Gilder Group took ownership of Heron Newark’s two Volkswagen sites - retail, including trade parts, and light commercial vehicles.