Growing appetite for Approved Food

L-R of Dan Cluderay of Approved Food, Andy Needham of Approved Food and Keith Williams of UKSE.
L-R of Dan Cluderay of Approved Food, Andy Needham of Approved Food and Keith Williams of UKSE.

The public’s love of cheap - albeit past its best - food shows no sign of going sour.

Approved Food, of Parkway Close, has received investment worth £70,000 from UK Steel Enterprise and £180,000 from HSBC to help meet demand.

The 50-strong firm, the UK’s largest online retailer of close to, and past, best-before food and drink, is forecasting 20 per cent growth next year.

It recently moved from Dinnington to bigger premises in Sheffield, is recruiting and plans to set up new websites.

Director Andy Needham, said: “It became clear that we were outgrowing our previous premises due to the increased demand for our services and products, and that in order to further grow the Approved Group we needed more space, more equipment and more people.

“Thanks to the financial support from UK Steel Enterprise we were able to realise our ambition of moving to larger premises – giving us the space and capacity to not only grow Approved Food, but also to launch a number of new on-line sites over the next few weeks.”