A new instant photo printing firm stole the show at MADE The Entrepreneur Festival - and it never even made it to the stage.
Square Share, which was in a corridor at Sheffield City Hall, delighted visitors by printing pictures on Twitter and Instagram with the hasthtag #MADE2015 - and sticking them on the walls.
With the hashtag trending nationally on Twitter, the Sheffield start-up firm’s printer worked non-stop, churning out almost 1,000 photos.
Co-founder Tom Stayte said its success was based on the forgotten thrill of handling a real, instant, photo - much like a Polaroid.
He added: “There’s a generation of young people who don’t remember getting pictures developed - there’s an awe. People make digital content, but it doesn’t exist in the real world, so they love seeing their own work made real.”
Square Share won Sheffield Hallam University’s Enterprise Challenge competition earlier this month. The firm is targeting balls, parties, weddings and marketing events.
On stage, the fifth MADE Festival featured international business stars including baby food guru Annabel Karmel, boyband singer turned farmer JB Gill and Microsoft UK’s chief envisioning officer Dave Coplin.
It also featured a wealth of South Yorkshire talent including Paul Lindley of Ella’s Kitchen, John Marren of Company Shop, Lewis Bowen of Geco Industries and Jenny Mortimer of KyNa Boutique which makes organic kids’ clothes.
Andrew Wilson, of organisers the BE Group, said they had sold about 1,400 tickets, the same number as last year when the firm re-started the event after a year off.
He added: “We are really delighted with the response to the event this year. There’s a great mix of speakers and a fantastic buzz in the hall.”