It’s a 4am start for Boxing Day sales

A Meadowhall shopper with her hands full.
A Meadowhall shopper with her hands full.

QUEUES formed from 4am at the Next fashion store in Meadowhall as centre managers welcomed a surge in customers for the Boxing Day sales.

There were plenty of early birds waiting to bag a bargain at the shopping complex.

Meadowhall centre director Darren Pearce said Boxing Day had become the most talked about shopping day of the year.

“Last year we saw more than 90,000 shoppers pass through our doors even with the shortened Sunday trading times – this year indications show the final figures will be closer to 150,000.”

Managers were counting another 150,000 on Tuesday, prompting them to open overspill car parks by 10am for the second consecutive day.

Syed Shams, who had travelled from Watford for the Next sale at Meadowhall, said: “It’s like a scavenger hunt in there. “It’s getting to the point where there isn’t any more stock being put out so people are just buying what they can.”

Boxing Day sales also brought out the crowds in Sheffield city centre.

At the Next store in Fargate, PhD student Khalad Allafi, aged 36, of Broomhill, was first in line at 5am.

He said: “I’m hoping to buy a suit for my graduation. I’ve seen one before that I’d like and am hoping it is reduced today. I think I was the first person awake in Sheffield.”