Aspiring games developers will have just 48 hours to create a Tour de France-themed video game at a unique joint event in Leeds and Sheffield before the great race next month.
Teams from Leeds Metropolitan and Sheffield Hallam universities will be among those competing against the clock to showcase their prowess in Le Game Jam.
The event, which is sponsored by leading games companies like Autodesk, Sony Computer Entertainment Europe, Sumo Digital, Jagex and Dubit Ltd, will be launched on July 2, with the winner selected by a panel of industry experts and a live audience at The Carriageworks in Leeds two days later.
It is part of the Grand Depart International Business Festival, a bumper programme of events and activity organised by UK Trade & Investment, Welcome to Yorkshire and partners to promote Yorkshire’s strengths across a broad spectrum of business sectors.
The Sheffield event is from July 3-5 at the English Institute of Sport.
Organiser Jamie Sefton, managing director of Game Republic, said “This is going to be a great event. Not only are the developers going to be against the clock, which is a huge challenge in itself, but we will be assessing competitors against their interpretation of the brief. So it’s also a test of creativity and imagination to create a fun prize-winning game.
“We’re providing a platform for promoting new industry talent, encouraging collaboration and ultimately raising the profile of the UK games industry, which contributes almost £950m to the national economy and employs some 9,000 people. Hopefully the event will also encourage people to find out about a career in games.”