Sainsbury’s in new Bradway store bid

The former Bradway hotel on Bradway Road which is to be replaced by a supermarket

The former Bradway hotel on Bradway Road which is to be replaced by a supermarket

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Supermarket chain Sainsbury’s could finally be granted permission next week to open another of its neighbourhood stores in Sheffield.

The company is making a second attempt to secure council approval to replace a former pub, the Bradway Hotel, off Bradway Road, with one of its ‘Local’ outlets.

Last July it won the backing of planning officers, but failed to convince councillors, who decided that the design was not in character with the area.

A revised application has again won officer support, and councillors will consider the proposed changes in the appearance of the building next Tuesday.

The footprint of the development remains the same, but alterations have been made to some aspects of the design. A council report says it is “a significant improvement”.

It adds: “Whilst the loss of the public house remains regrettable, the revised scheme is on balance considered to overcome the concerns of poor quality design of its replacement.”

Parking and access remain the same, and one of the main concerns of local people has been the impact for traffic on Bradway Road. “Unlike with the public house, the site will be populated with customers throughout the day, exacerbating congestion problems caused by the petrol station and the golf club,” one local resident has told the council.

Officers say studies of the effect on traffic at similar Sainsbury’s stores indicate there should be no major problems.

“There should be no significant danger to road users or pedestrians. The access for goods vehicles is acceptable, and turnings areas are available for goods vehicles arriving and leaving from the east.”