SAINSBURY’S is looking to consolidate its position in Sheffield city centre with a new store in Division Street – as a bigger Tesco reopens nearby later this month.
Premises at the corner of Division Street and Carver Street are earmarked by Sainsbury’s in a move that would increase competition between the supermarket giants in and around the Devonshire Quarter.
The latest of Sainsbury’s Sheffield Local shops is due to open by next spring, converting premises currently being used temporarily for the sale of clothes.
Already the company has a large store on The Moor and smaller supermarkets at the foot of St Paul’s Tower off Arundel Gate, at Truro Court in Mortimer Street, near Leadmill Road, and at the bottom of London Road, in the old Locarno nightclub.
It says the new 3,000 sq ft premises will stock everyday products including fresh fruit and vegetables, snacks, ready meals and other convenience goods and “provide greater choice and convenient shopping for local people.
“The new shop is ideally located to serve the city centre, primarily office workers and students.”
Council permission is being sought for a licence that would allow 24-hour opening of the store and the sale of alcohol between 6am and midnight.
Up to 25 jobs are envisaged at the store, which will be near a Spar supermarket.
Small supermarkets owned by the big chains are springing up around the city centre, and this week Tesco announced that it is reopening its store in West Street, near hundreds of private apartments and student flats, as a Tesco Metro on September 19.
It has been refurbished and rebranded after being a Tesco Express, which closed last month.
More than 3,000 sq ft of extra shopping space has been created and there will be double the number of tills and self-service checkouts, with four aisles instead of eight.
The company said it had received 800 applications for an extra 49 jobs – more than 16 applications per vacancy – and most had gone to people from the Sheffield area.
Store manager Ben Merriman said: “All current staff will continue to be employed at the store, whilst the improvements have allowed us to add 49 new members of staff to the existing team.”
He added: “Although we are in the same location so much inside will change, it will really feel like we are opening a new store.”
The Tesco Metro opening hours will be 7.30am to midnight Mondays to Saturdays and noon to 6pm on Sundays.