Sport shops on a winner

THE ‘Ennis effect’ has swept across shops in Sheffield following the sporting success of the homegrown hero.

Retailers in Meadowhall have reported a 45 per cent increase in sales of running shoes and sportswear during London 2012. Sales of official Olympic merchandise have soared as Team GB, including Sheffield hepathlete Jess Ennis, continue to win gold.

Leonie Cowton, Meadowhall promotions manager, said: “We’ve been astonished at the sheer number of people who have been inspired to take up sport following some great wins by some of the region’s top sportsmen and women.”