FLORIST Tracey Campbell is a cut above the competition…
Her new business is blooming thanks to Tracey’s artistic use of Sheffield cutlery, giving her bouquets a genuine touch of local heritage.
And she puts a distinctive ‘home grown’ stamp on her work by using locally-produced flowers too.
Tracey is an experienced florist, with more than ten years in the business. She also teaches floristry at Rotherham and Doncaster colleges.
But in January she set up her own business, working from the basement of her home near Hunters Bar.
Campbell’s Flowers was an immediate success, attracting orders for graduations, festivals and corporate events, as well as weddings.
When Olympic fever hit the nation in July, Tracey and her family were swept along with the excitement. And when she heard about Sheffield’s Olympic homecoming reception she volunteered to make special buttonholes for the Lord Mayor and civic dignitaries.
She was thrilled when their acceptance was accompanied by an invitation to make a golden bouquet for Olympic heroine Jessica Ennis.
Tracey designed a hand-tied arrangement of sunflowers, daisies and bright summery blooms – all grown on the doorstep, at Hollow Meadows, by flower farmer Rachel Dyson.
Her reward was a chance to attend the reception and to meet Jessica.
Anxious to further develop the business, Tracey’s next project was a Women of Steel photo-shoot in partnership with other wedding-related businesses at Kelham Island Museum. And that gave her the idea for her new ‘Sheffield made’ bouquets.
“The idea came to me as I was putting the plans together. It was all about Sheffield heritage, so I decided to use some cutlery in the bouquet.
“It’s become quite fashionable to produce these heirloom bouquets, made of things other than fresh flowers. But I’m a stickler for the real thing, so I decided to incorporate some knives and spoons along with the flowers,” she says.
Tracey worked on her new concept, using a set of butter knives her grandmother had given her and some engraved spoons from the Famous Sheffield Shop, wired tastefully among the fresh blooms.
The bouquets made their first appearance in the Kelham Island shoot and have already attracted interest from brides-to-be.
Examples of Tracey’s work can be seen at www.campbellsflowers.co.uk.