THE head of a Yorkshire recruitment group says the experience of setting up a business in the midst of a recession has proved to be an opportunity to deliver a fresh approach.
Greg Parkinson and business partner Matt Linley set up Elevation Recruitment in January 2010.
The company has rapidly established itself , experiencing success with business levels and revenues increasing dramatically month on month – even towards the turn of the year which is traditionally a quiet time for the industry.
The business is now assisting more than 2,000 clients across Yorkshire and the East Midlands to find the right job - with every client transaction underlined by the core value of quality service.
And after reporting a 33 percent increase in job vacancies in accountancy and financial services in 2010, the company has just taken on its 11th employee.
Mr Parkinson said: “Whilst setting up a recruitment business in the midst of a recession may not seem an obvious move we have defied expectations by not only surviving but expanding. It really has gone from strength to strength. It’s been a great first year.
“We have capitalised on the tough economic times seeing it not as a negative but as an opportunity to find work for the recently unemployed.
“Matt and I have a combined 24 years experience in the industry and we knew that a recession wouldn’t stop us. I spent the past eight years growing a strong reputation with businesses across the region, built on delivering an excellent service above and beyond my competitors.”
Elevation has grown into a business operating across six specific employment markets. It has launched six new brands into a crowded recruitment market covering accountancy and finance, executives, professional practice, sales, financial services and construction.
Mr Parkinson said that setting up a new business should not be taken lightly but the rewards can be great.
He said: “Creating Elevation has been a huge undertaking and has necessitated extremely long hours and giving up weekends and evenings to develop ideas, relationships and market presence, but the success we have achieved has been breathtaking in such a short space of time.
“Setting up and running a business is something that is completely new to me and although I have a fantastic team around me I feel personally that this year has been tremendous for my own personal growth.”
David Thurkettle, assurance director at PricewaterhouseCooper said: “Greg has in a short space of time created a dynamic business offering an excellent service that has had a real impact in its market within the Sheffield region.
“Having used Elevation as our own recruitment partners we know firsthand that they really take the time to understand the needs of their clients.”
Mr Parkinson added: “Of course all of this growth, whilst fantastic, needs to be maintained and we have put a great deal of planning into ensuring we continue to build and develop.
“The main challenge we have as we grow is ensuring we keep to our core values and the offering we have is not diluted or lost, as this is our key differentiator. However, I feel we have created a highly effective template within each brand that is now proven and we have put in place the structures and systems to take us into the future.
“We’re now planning to use social networking and new media opportunities to grow the company even further. We have already successfully utilised many of the current opportunities available which has set us apart in our market but we have plans to continue developing our website and marketing strategy to further exploit these new areas as they develop.”