A FARMER from Sheffield has unfurled a banner beside one of the city’s busiest roads to encourage shoppers to buy British pork.
Stephen Thompson, aged 50, who has a farm beside Bochum Parkway, Norton, is one of hundreds of pig farmers across the country displaying the banners.
The campaign is in response to huge industry losses as British pig farmers’ products are undercut by foreign farmers who have lower animal welfare standards.
Mr Thompson said: “The farm has been in our family for 100 years, and now we are being hit by foreign imports.
“I want to remind people that while we look after our pigs according to rigorous standards, farmers in other countries do not have to.
“While their prices may be lower, the animals may have been subjected to practices not allowed here.”
He will be joining colleagues from around the UK holding a rally outside 10 Downing Street on March 3.
Mr Thompson has also challenged the Houses of Parliament for importing foreign pork rather than supporting British farmers.
“Managers say it’s cheaper but that is because we face increased costs due to the higher welfare conditions the MPs themselves have imposed,” he said.
The National Pig Association said farmers are making huge losses because of the high cost of pig feed.
The organisation says there is a shortage of British pork, bacon and sausages because farmers cannot afford to keep producing it.