Sheffield campaign targets potential rapists in bid to protect students

Amy Masson with a poster against rape at Sheffield University
Amy Masson with a poster against rape at Sheffield University

A POLICE campaign was launched this week in Sheffield with the aim of protecting students from potential rapists.

Backed by the University of Sheffield Students’ Union, it carries the message: ‘This is not an invitation to rape me’ and features images of a young woman wearing skimpy clothing, drunk, in a clinch with a man in the back of a taxi and kissing.

The strapline runs across the posters and business cards which will be distributed at both city universities.

Sgt Lynsey Ellis, of the South Yorkshire force’s specialist sex crime unit, said: “It’s all about tackling stereotypes and people’s perceptions and opinions.

“A high percentage of people think if you’ve been kissing someone, or they are drunk or wearing skimpy clothing, then it’s okay to sexually attack them.

“We found there was a high number of rapes or sexual offences being committed against university students.

“More than 100 offences have been committed in the last two years – that’s a massive number of students this is happening to.”