David’s leading role at United Initiative

David Heugh at Bramall Lane
David Heugh at Bramall Lane

Sheffield United has appointed David Heugh as chair of its charitable division, the United Initiative.

Mr Heugh has taken up the role with United shortly before he retires as Director of Fundraising at Freeman College at the end of July and before starting up his new fundraising consultancy business in August.

He will support the United Initiative, which helps more than 30,000 Sheffield children each year.

Mr Heugh, who won the 2008 Sheffield Business Person of Year Award, is a former chief executive of Whirlow Hall Farm Trust and has held previous roles including chair and director of South Yorkshire Opera and chair of fundraising for the Duke of Edinburgh Award Scheme.

The current chair of the Lyceum Theatre Trust, David has also worked extensively in the private sector.

He said: “I am very excited about this new venture. The economic climate is making it increasingly difficult to access funding and sponsorship but it’s crucial we continue the amazing work that Sue Beeley and her team are doing via projects across the city.”

The United Initiative charity runs 14 different programmes to help meet the various needs of the community and also works with thousands of children across 25 primary and secondary schools in the city.