World champion athlete Jessica Ennis knows all about burning huge amounts of energy - but now she’s urging motorists to burn far less.
Sheffield’s champion heptathlete is backing a major initiative from BP Target Neutral, the Official Carbon Offset Partner for London 2012, to help motorists reduce their carbon footprints and save money on fuel.
A new online carbon calculator that helps everyone to calculate and offset their travel carbon emissions has been launched by BP’s not-for-profit programme Target Neutral.
And Jessica has created her own version of the tips every driver can follow to start benefiting from lower cost journeys.
In real-life driving tests, Jess’s tips increased driving efficiency by as much as 10 per cent. She swapped her skin-tight running vest for a giant T-shirt to highlight the effects of extra drag from driving with your windows down.
The former King Ecgbert’s pupil even tried running with a heavy bag on her back to show that extra weight in the boot means increased CO2 emissions and fewer miles per gallon.
And Jessica, aged 25, of Millhouses, also swapped her running spikes for huge bouncy trainers to show the importance of keeping your tyres pumped up.
The University of Sheffield psychology graduate has even taken a break from her high efficiency diet to tuck into a massive unhealthy breakfast to illustrate the benefit of feeding the ‘heart’ of the car, its engine, with a high quality fuel to help it run most efficiently.
Jessica, Britain’s brightest hope for gold in the Olympics, said: “I’m going on a lower cost and lower carbon journey to London 2012 and I want to encourage drivers to do the same.”
Next, she and her support team are going to learn and put into practice the Eco-driving techniques that can help to cut fuel bills by hundreds of pounds each year and considerably reduce C02 emissions.
Jessica added: “I’ve realised bodies and engines both need looking after to give their best.”
n See www.bptargetneutral.com.