A fun cartoon created in Sheffield has become a viral web sensation - presenting a serious message about sexual health.
10 Ways A Condom Can’t Protect You is a tongue-in-cheek video developed by diva creative and the Centre for HIV & Sexual Health in Sheffield.
VIDEO: Press the play button to watch the video.
It makes a number of pop culture references to present a serious message about how using condoms can provide protection from sexually transmitted infections.
The clip was shared by the high-profile blog Upworthy on a page that has now been viewed more than 243,000 times by visitors from around the world.
The YouTube version has also been watched directly on YouTube over 160,000 times, while more than 6,700 Facebook users have ‘liked’ a link to the Upworthy article.
Amanda Pearce, director at diva creative, said: “The use of humour in ’10 Ways’ has helped raise awareness of an important issue and get people not only to watch the clip and take in its message, but also pass it on to their friends.
“It continues to be shared on social media and we are pleased to see so many people making positive comments about our approach to the subject.
“This video showcases diva’s ability to deliver incredibly creative low-budget campaigns.”
This is not the first time a campaign from diva and the Centre for HIV & Sexual Health has achieved viral success. Their ‘HIV Hop’ comedy rap video, launched in November last year, has been watched over 17,000 times and has scooped three major awards.
diva creative is a full-service marketing agency that specialises in using its unique understanding of behaviour change theory to deliver effective campaigns to clients across the country.
The Centre for HIV & Sexual Health in Sheffield is located on Osborne Road in Brincliffe. Established in 1987, it works to promote sexual health and wellbeing, prevent HIV and sexually transmitted infections, and provide support to local people.
For more information about the Centre for HIV & Sexual Health in Sheffield, visit www.sexualhealthsheffield.nhs.uk or call 0114 305 4444.