THE 2012 Sheffield Adventure Film Festival programme has been launched with a video trailer edited by award-winning filmmaker Alastair Lee and a soundtrack by up-and-coming Sheffield band Hey Sholay. And within days it amassed 55,000 hits on YouTube.
The festival, running over the weekend of March 9-11 at the Showroom cinema, will feature 75 adventure, travel and extreme sports films from around the world, grouped into themed screenings including the ever-popular Adrenaline showing along with strands on bike, run, mountain, climb, and ski/board interests. Tickets will be on sale from the Showroom later this week.
Festival Director Matt Heason reports: “Late on Tuesday evening last week we posted the 2012 ShAFF trailer to Youtube. It’s a cracking film, edited by award winning filmmaker Al Lee of Posing Productions who at the time was juggling editing and packing for an imminent trip to Venezuela for another film project.
“When I woke on Wednesday morning it had received a few hundred hits overnight.
“I was pleased enough with this and then something strange happened. Despite the Youtube hit counter sticking on 300 and something all day long Twitter was indicating that rather a lot of people were enjoying the trailer. A quick Google uncovered the fact that Youtube are fairly hot on spammers posting videos multiple times on auto-repeat to boost numbers, so they are slow to show the true count whilst they check out the authenticity of the hits. Clever stuff.
“Anyway, by the end of the day the hit counter suddenly jumped from 300 to 5,000. We were blown away. And then we went to bed just as America and Canada are waking up. The following morning it had more than doubled to 12,000. Crazy. Last year’s trailer had 28,000 hits in a whole year. We’re now approaching 55,000 hits and still going. Unbelievable stuff.
“It has to be one of the best adverts for a Sheffield event of all time. In fact we’ve been getting emails from renowned film makers saying that it is the best trailer they’ve ever seen. One guy contacted us to say that he is flying in from the States, and asked us which airport we recommend he use!”
The two-minute trailer can be viewed at at www.shaff.co.uk.
Ironically one of the new features of the 2012 festival is a Best Viral awards category to reflect the surging popularity and quality of shorts posted on You Tube and Vimeo. Also new this year is Adventure Bites Loop, an hour-long repeat screening of the best shorts, extra ski/board films screening to accommodate the strong field of ski/board entries, an extra Young Adventurers showing - afternoon matinee in addition to the Saturday and Sunday morning showings which sold out last year - three feature-length film screenings including big budget ski hits, All.I.Can and The Art of Flight and a charity auction on behalf of Community Action Nepal.
For those who can’t wait until March there are events in the meantime. Tonight (Thursday, January 19) there is a screening at the Showroom of the Best of ShAFF Classics from years past to be followed by a series of Expert Evenings with illustrated talks and Q & As on Climbing (February 9), Running (February 23) and Biking (March 1).