Sheffield has failed to make it into a new list of top destinations voted for by tourists – despite rivals Leeds and York both featuring.
The city was absent from the UK category of the Travellers’ Choice awards for Destinations, announced by TripAdvisor, and has not featured in the past four years.
Plaudits for the best places in the UK, Europe and the world are based on ‘millions of reviews and ratings’.
TripAdvisor said it was ‘clear that Yorkshire’s popularity among holiday-goers is on the rise’ after Leeds came ninth and York sixth.
London was number one, while the seaside towns of Llandudno and Torquay also made the top 10.
Some Star readers said Sheffield has much to shout about, including its proximity to the great outdoors.
But others suggested improvements are needed to attract visitors, from filling empty shops to celebrating the city’s music heritage.
David Smith, a fan of The Star on Facebook, said: “There’s a lot to be proud of with Sheffield, it’s a great place to live. But, like anywhere else, there are improvements to be made.
“It would help if the powers-that-be could make a decision, then stick to it.
“I don’t buy Meadowhall as a problem as Leeds has The White Rose shopping centre and Manchester has the Trafford Centre.
“What they do is embrace what made them big in the first place, and make it an asset.”
Donna Eyre added: “We’ve got museums, the cathedral, Cutlers’ Hall and Meadowhall. We’ve got as good as Leeds has got for a start.”
Brendan Moffett, director of Marketing Sheffield, said the only way was up.
He said: “We’re delighted Yorkshire is getting such a great profile, and this will undoubtedly get another boost with Sheffield in particular hosting the Tour de France Grand Départ.
“Sheffield has seen a significant increase in overnight visitors in recent years and, with additional investment from hospitality providers such as the recent opening of the Hampton by Hilton, the visitor economy is on an upward trend and pushing for the top 10.”
Litter, the demolition of historic buildings, and too many betting shops were highlighted as off-putting by Sheffield residents.
Gill MacLaine said: “Sheffield isn’t helped by its misguided belief that pulling down old buildings is good for the city. York is popular because it cherishes and preserves its heritage.”
Craig North added: “I think more should be made of Sheffield’s fantastic music heritage. You rarely see legends like Phil Oakey, Martin Fry and Joe Elliott celebrated like Manchester celebrates its musical icons. A music museum would be a great idea.”