Sheffield residents are ensuring they have a good view of the Tour de France - by camping at one of the most spectacular vantage points.
One camp site with 300 pitches at High Bradfield is already full, and another with 150, only has a few spaces left.
“We have somebody coming from America and we’ve recently had bookings from France and Belgium, but the majority of people are local,” said Carly Whitfield, of events organisers FGOWI Ltd. “Some are from as near as Stannington. Local residents are embracing the chance to enter into the spirit of the occasion.
“They want to watch the race and get involved without worrying about transport and how they are going to get in and out of High Bradfield. The views from the camp sites are amazing.”
The bigger ‘premium’ camp site, costing £75 per adult, overlooks Kirk Edge Road, at the start of the climb over the hills towards Oughtibridge, the smaller one, costing £50 per adult, is on the cyclists’ approach to High Bradfield, off Penistone Road,.
“It’s all farmland and turning it into camp sites with water and the infrastructure is a massive exercise,” said Carly.
Inbetween the two sites, near the Old Horns pub, Bradfield Brewery will hold its first beer festival on the Saturday and Sunday, July 5 and 6.
It will run alongside a big screen showing the cyclists in action, a stage featuring local bands and Bolsterstone Male Voice Choir, and a mini-film festival
Many hotels in Sheffield city centre are about 90% full for the Tour weekend, providing, in particular, a welcome boost on normally quiet Sunday nights. They are expecting to be fully booked once rooms held back for corporate clients that are not taken up are released.
Prices have gone up, especially for the Sunday, in a reflection of supply and demand.
“But I don’t think anybody in Sheffield has gone silly,” said Ian Slater, who chairs Hospitality Sheffield and is general manager of the Sheffield Metropolitan Hotel where many of the French media are staying. “The Sunday rate is more like Saturday night.”
Accommodation providers in the Peak District say that the Tour, along with L’Eroica Britannia (a veteran cycling event from June 20 to 22) and the Summer of Cycling initiative are helping to drive bookings.