Sheffield students will have their work seen by millions of people - after they made designs to star in the Tour’s famous ‘publicity caravan’.
Graphic design undergraduates were selected to create a wraparound design for Sheffield Hallam University vehicles which will lead the way in July.
The university is able to include four vehicles in the cavalcade - which will have around 180 cars, floats and vehicles with elaborate designs – as it is a sponsor of the Grand Depart.
One of the pink Land Rovers will also be on display during Sheffield Food Festival this month.
Mark Stockhill, aged 22, said: “We are really happy with the final design and it’s great to be able to see it applied to the vehicles.
“We can’t wait for millions of people to see them.”
The designs, based on the theme of motion and the university’s branding, were put together by Mark, Joshua Press, Michael Kraczkowsk and Eddie Fowler.
Their course leader, Pam Bowman, said: “Projects like this give students the opportunity to deal with real clients, timescales and production requirements.
“This was challenging but very close to their hearts.”