Thousands of children in South Yorkshire will wake to find Santa hasn’t been this year – unless you can help us on our mission to save Christmas.
It is the grim, but now seasonal message as The Star teams up with Hallam FM and Magic AM today to back Cash For Kids Mission Christmas
This is the annual appeal which ensured more than 15,000 children received a gift in a record-breaking year last Christmas.
You gave hundreds of thousands of pounds of gifts in an amazing outpouring of generosity.
This year, with a bleak outline for many families living on the poverty line, appeal chiefs are expecting even more referrals by social services and other official children’s organisations, such as Barnado’s, Sheffield Women’s Aid and refuges.
The mission is to get everyone to buy one extra gift and donate it to the appeal, to ensure every child wakes up on Christmas morning with a present and a smile.
Cash for Kids, Mission Christmas is looking at its biggest year yet with hundreds of drop-off points across South Yorkshire – including The Star shop on York Street, Sheffield city centre.
We have made it as easy as possible to get involved – for full details see www.thestar.co.uk
The campaign is being run in partnership with Claremont Private Hospital in Sandygate, Sheffield.
Andy Davey, hospital director said “ After hearing about Mission Christmas last year, we knew we needed to get involved with this fantastic appeal.
“I have children myself and to think about any child waking up to nothing on Christmas day, made me stop and think about how Claremont could help.
“We are delighted to join together to get as many presents together as we can in time for Christmas.”
Other partnerships have been agreed with Foresters, the international financial services organisation.
It is also being supported by O2 Stores, Best Solicitors, Priory Shopping Centre in Worksop, MKM Building Supplies, Taylor Wimpey, Dreams, and Burrows Motor Company
Louise Davies, Cash for Kids charity manager, said, “Our mission is simple, to ensure no child in our local communities is at risk of waking up on Christmas morning to nothing.
“If you can help us keep the Christmas dream alive please drop off a gift or fundraise for us. We need your help to achieve our mission.
“Statistics say one in five children live below the poverty line in South Yorkshire. Together with The Star we can make a difference.”
The appeal is looking for new and unwrapped gifts suitable for children and young people aged up to 18.”
John Harrison, presenter of Hallam FM’s Big John@Breakfast show, said: “Can you imagine waking up on Christmas morning and not having a single gift to open? Or not being able to give your child even one toy to open on Christmas Day?
“This is the sad reality for thousands of families across South Yorkshire.
“Please get involved. We need your help.”
All the money raised on behalf of Cash for Kids stays in the area it was raised, providing a helping hand when and where it is needed most – so far this year it has helped 42,000 local children.
* Any organisation which would like to fundraise for the charity or be a Mission Christmas drop-off centre is asked to call Louise on 0114 209 1102.