Young entrepreneurs are joining forces to launch an innovative project that will get Sheffield cooking – and put the city on the digital map.
But first, the hunt is on to find a cook with both the passion and the personality to become the face of the new venture.
Sheffield-based advertising agency Buttercup is working in partnership with video production company Not Nothing Productions in a bid to launch a successful YouTube cooking channel.
The project aims to produce a weekly show focusing on ‘loving the cooking you create’. But first they need a Sheffield-based presenter to front the show.
The two companies have enlisted the help of Hallam University and Sheffield College to find the face for their new project – which will combine the style and flair of television with the access and availability of YouTube.
They are already planning a television advert, which they hope will help generate interest in the show from both TV and online audiences.
Tom Pumford of Buttercup says: “We really want to put Sheffield on the digital map. Combining our companies’ skills to script, produce and distribute a YouTube cooking channel – hosted by a Sheffield-based presenter – will go a long way to putting Sheffield into the digital shop window.”
Michael Bold of Not Nothing adds: “We think that working closely with the college and the university will help to promote their talents and also find us a host who’s at the start of their professional career. We want someone who’s buzzing with enthusiasm and willing to experiment with new recipes.”
Know someone who fits the bill? Call (0114) 360 0037.