Sheffield barista takes centre stage

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A Sheffield barista has enjoyed a ‘jacuzzi of coffee’ as part of a starring role in a new TV advert.

Dominic Banks, who works at the Sheffield drive thru Costa branch, and colleagues are seen in a paddling pool filled with mocha Italia beans. It was shown on ITV during the X Factor live shows on Saturday, October 8, and is part of a new advertising campaign that celebrates Costa employees.

Dominic said: “Being in the advert with 170 Costa baristas from around the country was a fantastic experience. We were all so excited to be part of it and our cumulative passion and enthusiasm really comes through in the advert.”

Caroline Harris, marketing director, said she was delighted to see baristas “taking centre stage.”