Sheffield firm bowls over cricket club with sponsorship deal

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Sheffield-based insolvency and business turnaround firm Wilson Field is sponsoring Parkhead Cricket Club in Sheffield to help encourage more youngsters into sport.

The company, which has its headquarters close to Parkhead’s home ground on Ecclesall Road South, has been unveiled as the cricket club’s corporate sponsor and is aiming to raise the profile of the sport and the importance of nurturing young, home-grown talent.

Parkhead Cricket Club, which has teams in the Yorkshire and Derbyshire League, is aiming to boost youth participation with new under 11s and under 15s sides.

Martin Bouchier, from Parkhead Cricket Club, said: ““This support will enable the club to encourage more youngsters into the game through our new youth teams and also help improve facilities, including new perimeter fencing and ground machines, which helps keep our pitch playable and looking professional.”

Andy Wood, associate director at Wilson Field, which also sponsors grassroots football teams, said: “We believe it is important to increase the visibility of youth sport and empower more children to become involved in sport at all levels.”