Sheffield & Hallamshire County FA Source a new backer for Under-16 Cup

Dale Robinson, head of sales, marketing PR at The Source, left, with Richard Finney, marketing, communications and charity officer at Sheffield & Hallamshire County FA.
Dale Robinson, head of sales, marketing PR at The Source, left, with Richard Finney, marketing, communications and charity officer at Sheffield & Hallamshire County FA.

It’s the perfect match….one of the city’s leading providers of apprenticeships has pitched in to support young players competing in the Sheffield & Hallamshire County FA.

The ource Skills Academy at Meadowhall are proud sponsors of the Association’s Under 16 Challenge Cup, which will see around 1,500 young players from Sheffield, Rotherham, Doncaster and Barnsley in competition from mid-September.

“We share a common aim with the County FA - developing the potential of young people,” said Dale Robinson, head of sales, marketing and PR at The Source, which provides approximately 700 apprenticeships a year and on-going work-based career development in retail and sales, business admin, marketing, customer service, warehousing and management.

“The County FA is honing skills and attributes in its young players which we know many employers look for when they are recruiting apprentices. Being part of a team at work involves discipline and commitment – and requires you to support and encourage each other, just like footballers do.”

Richard Finney, marketing, communications and charity officer at the County FA said: “We are delighted to have The Source on our side this season. It is great news for our young players and a platform from which many relationships can be built.”

Last season the Under 16s Cup saw Sheffield FC (Greenhill FC) emerge victorious from the 93 teams taking part, beating Abbey Lane 2-0 in the final.

Added Richard: “We are looking forward to another exciting season as teams bid to have their name etched on the 2016-17 trophy.”