Sheffield shoppers get ‘the measure’ of themselves with new body scanner

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Meadowhall Shopping Centre will be hosting the very latest in body shaping technology, when it invites shoppers to get the real measure of themselves by using an innovative 3D body scanner.

With Britain’s perception of a woman’s ideal figure changing*, and TV programmes such as Gok Wan focusing on ‘dressing for your figure’, Meadowhall is encouraging Yorkshire ladies to truly embrace their shapes and learn how best to flatter it.

From April 1 to 3, the scanner will be situated on Park Lane outside House of Fraser. It is the only mobile unit of its kind in Europe and uses sensors to record the curves of the body with hundreds of accurate measurements. Results are used to create a virtual avatar of the body and a fully rotational image will show on the screen after the scan has been taken.

For women uncomfortable with harshly-lit changing rooms, the scanner offers the ideal solution and simply involves standing inside the cubicle for a few moments. No lasers or x-rays are used and the procedure is 100 per cent safe and painless – you don’t even have to close your eyes.

Scans and print-outs are free and completely confidential but Meadowhall’s resident fashion expert, Bethanie Lunn, will be on-hand to advise women about the correct clothes to wear for their shape once the scan is finished. Simply head to the designated ‘zone’ for your shape to browse display rails comprising a range of suitable outfits and ask Bethanie’s advice.

Bethanie says, “Style is something that is personal to every individual as is their body shape. Women can be dismissive about what shape they are – whether it is a pear or an hour glass – but they can often be wrong. Women look their best when they dress for their shape so buying the right clothes to suit them will make them look more stylish then ever and subsequently feel more confident. Once customers get the results from the scanner, I will be on hand to give them some style advice on how they should be using these results and what looks suit them best!”

Shoppers are advised to visit the Meadowhall website to read details on the ‘What’s On’ pages about how to prepare for their scan.

High street retailer Debenhams has revealed that sales figures suggest that after five decades of worshiping tall, thin, slim-hipped women, society is moving towards favouring the traditional hour glass figure. Demand for shape wear saw a sales peak of +225 percent last year, creating the impression of a classic Marilyn Monroe style figure, as well as women’s clothes, which create the perfect body silhouette.

The scanner is available 10am-8pm on Friday, 9am-7pm on Saturday and 11am-4.30pm on Sunday.