INDEPENDENT retailers in part of Sheffield surpassed their target when they staged a charity fashion show.
The first S11 fashion fundraiser - a platform for businesses in the Ecclesall Road area - generated more than £1,500 for the Cavendish Cancer Care Centre and Hallam FM’s and Magic AM’s Cash for Kids after it was initially hoped to reach £1,000.
About 150 women attended the event at Studio 557, the former Walnut Club, in Ecclesall Road after the owner of Squirts Designer Childrenswear, Helen Connelly, decided to fly the flag for the independent sector and raise money for good causes at the same time.
New collections were on display from Squirts, Choola Bridal Boutique, Sister, Ivory, Charlie and Kuji, and there was a hair demonstration by couture salon, House of W and flower arranging by Flora. Other businesses in S11 donated raffle prizes.
Helen, who was diagnosed with a rare form of cancer 11 years ago and found the Cavendish Centre a source of comfort and support, said: “It was great for us all to be working together to raise money for two deserving charities.
“The 19 children modelling for Squirts put on a great performance and really enjoyed themselves. I have received some incredible feedback from the ladies that attended the event, many asking if we can make it a regular occasion, which we hope to do.”