Sponsorship deal for ‘Man of Steel’ sculpture

Artist Steve Mehdi with his Man of Steel. Picture Chris Lawton.
Artist Steve Mehdi with his Man of Steel. Picture Chris Lawton.

A project to install a 30 metre ‘Man of Steel’ next to the M1 in Rotherham has secured sponsorship from Sheffield broker IFM Insurance.

The company, based in Tapton House Road, Broomhill, will cover the insurance cost of the stainless steel structure, which has been designed by Sheffield sculptor Steve Mehdi.

IFM Insurance managing director Mark Barlow said the structure “will honour the steel and coal industries of the past and celebrate the transition and success of advances in the new technology sector in the 21st century”.

He added: “I’m sure this iconic sculpture will highlight South Yorkshire as a fantastic investment opportunity for firms wishing to develop and grow their businesses.”

Detailed design work is being carried out, and a funding package put together to create the sculpture and education centre.