Thousands to flock to Olympic festival

from left to right on front row is Nicola freitas (Sheftival PR Manager), Steve South (MD at Real Radio), Dave Healy (Sheftival festival Director), and Dominic Stokes (General Manager SIV Events).
from left to right on front row is Nicola freitas (Sheftival PR Manager), Steve South (MD at Real Radio), Dave Healy (Sheftival festival Director), and Dominic Stokes (General Manager SIV Events).

THOUSANDS of revellers are expected to pack out Sheffield’s Don Valley Bowl for a huge festival to celebrate the Olympics - and partygoers can pick up their tickets now.

The Sheftival event will be at the Don Valley complex on Saturday and Sunday, August 4 and 5, featuring live pop music and market stalls.

A big screen will show sporting action from the 2012 Games.

Sheftival is billed as the city’s biggest ever festival of sport and culture and 50,000 people are expected to attend.

Some of the biggest names in pop are set to take to the main stage, with a line-up, arranged by Real Radio, to be announced next month.

The team behind July’s Tramlines event will also be presenting alternative music on the JuJu Club stage, and family activities will be on offer in the Sharrow Festival area.

Acoustic acts are appearing around the site, and visitors can enjoy a carnival parade, fairground rides and ice skating.

Stalls will be serving gourmet food, while refreshing drinks will be served on a real ale trail.

Dave Healy, Sheftival director, said: “Most major towns and cities in England are celebrating the Olympics, but this being Sheffield, we wanted to give it a bit of a different flavour.  

“We have invited some of the city’s best festival and event promoters to come and put on a show, giving our Olympic celebration a true festival vibe.

“We expect to welcome people from South Yorkshire and beyond and have deliberately kept the pricing affordable.

“It might not be the UK’s biggest Olympics party, but we reckon it will be the friendliest and the most fun.”

Dotted throughout the site and taking over the English Institute of Sport will be demonstrations of Olympic sports such as table tennis and Judo.

The Sheffield Eagles rugby team will also be meeting festivalgoers and the Olympic Games themselves are being shown live on a 48 sq metre big screen in Don Valley Stadium.

Steve Brailey, head of Sheffield International Venues, which is helping to organise the festival, said: “Sheftival will bring together everything great about Sheffield and celebrate the sporting heritage of our region, bringing all communities together.”

Tickets are on sale now. Family passes cost £40 for a day and £70 for the weekend, while an under-18s day ticket costs £10, and £15 for the weekend. Adult day tickets cost £12, weekend £20, and kids under six go free.

To book visit www.sheftival.com or call 0114 256 5567.

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