ORGANISERS of Sheffield’s Tramlines music festival this week announced a £6 daily charge to get into the main venues.
After four years as a free weekend event, paid-for wristbands are being introduced to help offset reductions in sponsorship and council grants.
A weekend ticket will be available at £15 by signing up to become a “Tramliner”.
Festival director Sarah Nulty said: “We have worked hard to deliver a fantastic diverse line-up this year and we are confident that our festival goers will support the festival with the new ticket price. We’ve kept the cost as low as possible and at just £6 a day, we know our offer makes us one of the most competitively priced festivals out there.
“The Become A Tramliner campaign has been designed to give something back to our loyal fans who’ve made Tramlines such a wonderful event over the years. Without them, Tramlines wouldn’t be half the fun it currently is.”
The admission fee will cover the main venues including Devonshire Green, which is the focalpoint of the weekend, the Barkers Pool stage and the likes of the Leadmill and the Harley.
However, events such as the Folk Forest in Endcliffe Park and the Blues and Ale Trail around Shalesmoor and Kelham will remain free, as will activities in most of the city’s pubs.
Last year’s Tramlines attracted more than 150,000 people over three days, making it the UK’s biggest inner city festival.
This year’s line-up will be announced at the end of April. Seventy music venues and performance spaces across Sheffield will accommodate about 700 artists over the weekend.
There will be an expanded dance music programme, curated again by Toddla T, a street theatre area and the return of the Peace Gardens’ World Stage, the Buskers’ Bus and the Weston Park Party.
Organisers point to a combination of factors behind the new pricing policy, including the loss of Nokia as sponsor, the reduced council budget, the costs for the major venues of putting on bigger shows and increasing safety costs relating to an ever growing audience.
Sarah said: “I think there will be people who don’t accept it. Even when we were free, there were people who had something negative to say.
“But there will still be lots going on for free.”
l Visit www.tramlines-org.uk.