VIDEO: Return of Children’s Media Conference

Sheffield is again hosting the Children’s Media Conference – Europe’s leading gathering for developing, producing and distributing content for kids.

Frank Cottrell Boyce, acclaimed screenwriter, children’s novelist and the writer behind the London 2012 Olympic opening ceremony, will open the 10th conference at the Crucible on Wednesday.

The CMC began as part of the Showcomotion young people’s festival.

Director Kathy Loizou said: “We had about 100 people in that first year and we will have almost 1,000 this year. In fact we have more volunteers helping with the organisation this year than the number of delegates at the start.”