Well, no; not according to Glossop Road deli PJ Taste, where bosses Peter Moulam and John Fitzpatrick are taking part in the national celebration in their own way.
“The images in my head were of fry-ups, bed and breakfasts and lazy Sunday mornings – not things we tend to do at PJ Taste,” says Peter.
Instead they came up with a menu featuring toasties (home made sourdough bread with organic pork sausage, onions and cheddar); fruit and nut porridge (developed in conjunction with the Olympic athletes Kristan Bromley and Shelley Rudman); home-made gluten-free powerbar, or fruit topped with organic granola.
The week is a national campaign to raise awareness of the benefits of eating a healthy breakfast.
Other local venues taking part included Whirlow Hall Farm, which held a breakfast barbeque on Monday, the first of two annual lambing days.
Star of the show was Noel, a lamb born on January 5. Guests had a chance to listen to talks and witness the birth of lambs, as well as tucking into a morning barbeque.
Hope Valley Young Farmers staged a farmers’ market and breakfast at Loxley Hall; Sheffield web-based caterer Teaboxonline joined in with a 20% discount on English breakfast tea.
Meanwhile Heeley City Farm is serving up a range of tasty offers throughout the week.
Available every day at the Farm Kitchen are delights including special veggie all-day breakfasts, Hippy Porridge, breakfast pancakes, as well as beans, eggs – or just toast.