One Sheffield family is keeping the proud tradition of sweet Bakewell treats alive and kicking, but just don't get confused between the two.
Zoe McBurnie and her daughter Amy were dishing out delicious tarts to hordes of hungry visitors throughout
the two-day Bakewell Show - and excusing all jokes, laughs and puns about its name.
The showground was packed with people making their way between the huge marquees dedicated to all types of food from cheese and meats to cakes and jam.
Producers from across Derbyshire and Yorkshire showed off their wares alongside others who had travelled from further afield to join the hugely popular annual event.
But the show gossip was all about the friendly rivalry brewing in the quiet Derby-shire town over exactly who can rightly claim to be the makers of the 'original' Bake-well pudding.
However Zoe, who lives in Mosborough, Sheffield, is keeping well out of the debate because the speciality of The Bakewell Tart shop is clearly slightly different. The 51-year-old has been a partner in the Matlock Street business for several years but took it over completely at the end of last year.
And talk about keeping it in the family, husband David bakes the tarts and daughter Amy works in the shop.
There are distinct differences between Bakewell's tarts and puddings - mainly down to the pastry - but according to Zoe, what you call them is often down to where you live.
"Personally I have always know a Bakewell tart and the jokes work quite well for us sometimes because that laughing and joking is quite good for business," she said.
"When we are in the shop people love making it light-hearted. Our business runs on the name Bakewell Tart."
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The full article contains 353 words and appears in Sheffield Star newspaper.