BBL play-off champs Sheffield Sharks set for change of name after sponsorship agreement

Earl Robinson (sales director DBL), Atiba Lyons (Sharks head coach), David Clarkson (managing director DBL).

Earl Robinson (sales director DBL), Atiba Lyons (Sharks head coach), David Clarkson (managing director DBL).

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Newly-crowned British Basketball League play-off champions Sheffield Sharks are set for a change of name after agreeing a sponsorship agreement with a Sheffield firm.

The club will become known as the DBL Sharks Sheffield from the start of next season after teaming up with Sheffield-based haulage and logistics firm DBL Logistics.

The partnership will result in a new team logo which will be used on both home and away jerseys. DBL Logistics were previously rear-of-vest sponsors of the Sharks, following a two-year deal which was agreed during the 2014/15 season.

Atiba Lyons, Sheffield Sharks head coach, said: “A strong team off the court gives us even more confidence to perform on it.

“DBL Logistics have been valued supporters of the Sharks over the past couple of seasons so I’m thrilled that they have taken this decision to work with our organisation even closer.

“We won the playoffs through a combination of hard-work, talent and organisation. These are the attributes the Sharks have strived to maintain over many years and they also embody what DBL are all about as a company. I’m confident we’ll have a very successful partnership.”

DBL Logistics managing director, David Clarkson, said: “DBL Logistics is extremely proud to be associated with one of the British Basketball League’s most successul teams.

“The BBL play-off win was a fantastic way to end the season and we’re delighted to be stepping up our support of the Sharks as the team enters an exciting period in its history.

“As a business, we’re extremely proud of our Sheffield roots and we do all we can to support sport in the city. The Sharks did the city proud by bringing the play-off trophy back, and we’re excited to be a part of their journey as the continue to go from strength to strength.”

DBL Logistics began life as Yorkshire Distribution Service, and was started by husband and wife Bert and Linda Clarkson more than 30 years ago with son and current managing director David joining in 1987 to complete the company initials.