Leading sportswear manufacturer adidas have signed a four year agreement with Sheffield United, writes James Shield.
The German based organisation, which also enjoys a relationship with eight teams competing in this summer’s World Cup finals, will supply home and away strips for Nigel Clough’s side until at least 2018 following yesterday’s announcement.
Mal Brannigan, United’s managing director, said: “This is a major and exciting deal for the club and its fans.
“The partnership with adidas, one of the most iconic sporting brands in the world, is indicative of the strong progress we are making as a club.
“Details of the look and style of the home and away kits will be released very shortly.”
The contract, which will also see adidas produce United’s training apparel as well as replica and fashion wear items, was officially announced 72 hours after Brannigan confirmed the end of the League One’s association with Macron.
Nick Craggs, adidas’ brand director, said: “We are delighted to agree this partnership with Sheffield United. We believe the club are at the beginning of an exciting new period under manager Nigel Clough and we are looking forward to many successful seasons together.”
United, who won 54 per cent of their fixtures following Clough’s appointment in October and reached the semi-finals of the FA Cup, join the likes of Real Madrid, AC Milan and Chelsea in the adidas stable while the company, which owns a 9.1 per cent stake in Bundesliga champions Bayern Munich, boasts personal endorsements with Lionel Messi, Luis Suarez and Gareth Bale.
Meanwhile, James Wallace believes United are equipped to mount a strong challenge for promotion next term after arriving at Bramall Lane from Tranmere Rovers earlier this month.
“I wish pre-season could have started the moment I signed,” Wallace, who started his career at Everton before moving to Prenton Park, said. “The aim is obviously automatic promotion and I am determined to play a big part in helping to achieve that.
“This is a club that should be in the next division up at least, once we get there who knows what could happen.”
“The gaffer is highly regarded for what he has achieved in his management career and also enjoyed a tremendous playing career too,” Wallace added. “I am excited to have been given this opportunity to play for a club the size of Sheffield United and once I spoke to the manager I knew I needed to make the move as soon as possible.
“Really, I can’t wait to get going and get involved.”