WEDNESDAY must wait to find out how much they will make from live TV coverage of two of their games next season.
Clubs have yet to be told of the broadcast fees for 2012-13 in the wake of the Football League’s new three-year deal with Sky and the change in sponsor for the League Cup.
But the Owls’ selection is still sure to bring a cash windfall as well as the increased national exposure after their promotion to the Championship.
They are one of only two two teams - the other is Leeds - to have two games in the initial batch of 10 selected by Sky for live coverage.
Their first-round tie away to Oldham in the Capital One Cup - the latest name for the League Cup - will be shown on August 13, from the ground where they won 2-0 last season with a Ryan Lowe penalty and an extraordinary solo goal from David Prutton.
Leeds will be live when they play Wolves at home on the season’s opening day, August 18, as well as when they visit Hillsborough on October 19.
Wednesday could get around £100,000 from the TV dates, though with little money coming from the Cup-tie and the bulk of it coming from the Championship visit of Leeds.
But the League have yet to announce any details stemming from the latest Sky deal, which comes into force next season.
The overall package is for £195 million over three seasons, a reduction of more than 20 per cent on the previous deal. It includes coverage of the League, the Capital One Cup and the JP Trophy.
One source of income for Championship clubs has been removed with the BBC no longer showing live games from this division, but the channel will continue to screen Match of the Day and League highlights.