Sheffield Wednesday today announced their new sporting kit manufacturer will be Sondico, a brand of Sports Direct.
Sondico will provide the Owls’ first team, development squad and academy with all kit and leisurewear for a three-year period from the 2014/15 campaign.
It adds Wednesday to their portfolio of over 10 Football League clubs.
Neil Burke, Sondico’s Professional Sales Director, said: “Sheffield Wednesday are a huge club, not just in England but across Europe and beyond too.
“We are extremely proud to confirm a partnership with a football club of this stature and look forward to seeing the results of these two major sporting brands unite moving forward.”
Peter Pridmore, the Owls’ head of retail, added: “We are delighted to confirm this affiliation with Sondico, who for many years have been a recognised and respected brand within football.
“Over the last few years in particular, the company have dramatically increased their provision of football-related merchandise, producing replica kit and training wear for a number of professional clubs.
“Sondico are one of the fastest growing brands within the football sector and forecast to be a major player within the market as they develop and enhance their broad range of products.
“Sheffield Wednesday will be viewed as their flagship club for 2014/15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.”