Like many ideas, it popped up over a pint in the pub.
And in this instance it was the beer that drove the Sheffield ukulele band the Everly Pregnant Brothers to take the plunge to open their own pub, taking over The Shakespeare at Heeley.
“We were sitting in a boozer bemoaning we couldn’t get a decent pint,” said band member Pete McKee.
“We thought we should own our own pub, then we could drink decent beer.
“We dared each other to do it. The more we talked about it, the more it seemed a good idea. That was two years ago. We have been saving our gig money, and it has come to fruition. We are the landlords.”
It is hoped The Shakespeare will become The Brothers’ Arms – and “a shrine to real ale and local beers” – by the end of August. The archetypal six-piece Sheffield band is leasing the building from pubco Punch Taverns, which will carry out a refurbishment.
Members have chipped in with the exception of Big Shaun who is “not a financial partner of the pub, but a spiritual one”.
Daily running of the pub in Well Road will be left in the hands of “fantastic” manager Nick Hayne, but the ukulele men, who drew huge crowds to the Fat Cat at Kelham Island for their Tramlines performance last Friday night, aim to stamp their personality on it.
“The Brothers’ humour should peep through, whether it be in the beer mats or other literature,” said Pete, who is also renowned as an artist, contributing to the Sheffield Telegraph.
There is space for a small stage, and there is also the chance that the band may perform the occasional gig there, but the size of the place means it will be “very comfy”. One ambition is to install a piano for Sunday lunchtime singalongs.
“The pub is not too big,” added Pete. “We’ve not overstretched ourselves.It’s a classic old pub with a couple of snugs.
“It’s a good little boozer with a great beer garden with the best views in Sheffield.”
The Brothers’ Arms will be free of any tie to a specific brewery and it is hoped it will become part of a circuit that includes the nearby Sheaf View, where Nick used to work, The Broadfield in Abbeydale Road and The Red Lion and White Lion in London Road.
The Everly Pregnant Brothers have played at local venues such at the City Hall, The Lyceum and the O2 Academy.
And there is one way that they will be doing their best to support their new investment.
“We are going to be drinking in it,” said Pete.
n Ranmoor Inn for sale, page 12.